Get on your bike this Autumn

Earls Court, London, 9-11 Oct 2009
With a comprehensive range of the world’s best brands exhibiting, BMX aerial displays, commuter and mountain bike test tracks and appearances from some of cycling’s best known names, the Cycle Show will be the UK’s top destination for everyone with an interest in cycling this Autumn.

The Cycle Show takes place this October and builds on the spectacular success of last year’s show, which saw over 20,000 visitors experience the best that the cycling world has to offer. With a huge variety of exhibitors, test tracks, seated arena, BMX street course, a showcase arena and a cycling retail zone the show will capitalise on the sustained prominence of cycling in the public domain, and build on the headlines cycling has been getting this summer.

Exhibitors including Condor, Ridgeback, Scott, Cannondale and Specialized are already confirmed to appear at the show making it the number one destination for cyclists, from beginners to seasoned professionals. On top of this there will be Commuter and Mountain Bike Test Tracks to give visitors a chance to sample the very best of what the cycling world has to offer, from top of the range mountain bikes to the latest fixed gear and commuter bikes.

The Cycle Arena will host displays from the UK’s top BMX riders pulling the wildest aerial stunts on the new street course. There will also be appearances from leading industry experts providing invaluable insights into key cycling trends. This year’s show will also debut a cycling Women’s Hour, hosted by a panel of experts from sport stars, fashion insiders and celebrities; all on hand to offer advice and answer questions from the growing number of female cycling enthusiasts.

For those commuting to the show on two wheels The Cycle Show also offers a Free Secure Bike Park, sponsored by Brompton, so cyclists have somewhere they can lock up their bike with peace of mind before checking out the rest of the show.

In anticipation of a successful year for the event, the Cycle Show Director Andrew Brabazon said: “This year’s show will carry a new fresh look and has been programmed to cater for the ever expanding groups of people taking up cycling, whether it be as a hobby, a way to keep fit or to compete against others.  The Cycle Show will offer the latest bikes, kit and expert advice as well as catering for the growing number of female cyclists with a brand new ‘Woman’s Hour’ featuring talks on cycling fashion, tips and advice. We’re sure that there will be something for everyone at this year’s Cycle Show.”

Check out the newly launched Cycle Show website at www.cycleshow.co.uk where you can keep up to date with all the show’s breaking news, subscribe to the Cycle Show Twitter and book tickets for the October cycling bonanza.

Editor’s Notes
Event information
Contacts
For further information / Press Tickets / Interviews
Idea Generation: +44(0)20 7749 6855
Daniel Lipman: daniel.lipman@ideageneration.co.uk
Ffion Williams: ffion@ideageneration.co.uk
Ends
Websites
www.ideageneration.co.uk
For:
• Online Press Office
• Client list
• Company contact detail
www.cycleshow.co.uk
For:
• Show information
• Booking tickets
• Press Office
Address: Earls Court 1, London Dates: Press & Trade: Thursday 8th October
General public: 9th – 11th October
Opening Hours: Thursday 8th October: 10am – 7pm
Friday 9th & Saturday 10th October: 10am – 6pm
Sunday 11th October: 10am – 5pm
Tickets:
Adult - £11.50 in advance; £14.50 on the door Book tickets:
www.cycleshow.co.uk

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