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Upper Street Events/Cycle Show
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27 Aug 2009 |
Cyclodelic’s Girls Guide to Cycling
Cycle Show 2009
Earls Court, London, 8-11 Oct 2009
Forget helmet hair and unforgiving lycra outfits – Cycle Show 2009 is launching Cyclodelic’s Girls Guide to Cycling; uniting female cycling stars and leading fashion experts to cater for a new breed of cycling sisters.
In the last 12 months, women’s cycling has seen something of a resurgence. With figureheads like Olympic gold medallists Rebecca Romero and Victoria Pendleton – and a growing awareness of the health and financial benefits of taking to two wheels – cycling is the yoga of the noughties. Ever quick to respond the needs of their cycling public, October’s Cycle Show 2009 will cater to the new wave of female cyclists by pairing up with leading cycling fashion brand Cyclodelic to host a range of in-show female friendly features to create the Cyclodelic’s Girls Guide to Cycling.
In a first for the cycling industry, Cyclodelic’s Girls Guide to Cycling will demystify many of the issues facing the growing number of women who cycle; by hosting specialist talks from experts about everything from the best cycling commuter routes; to nutritional advice for those who take part in competitive cycling. Developed and designed by Cyclodelic Founder and all-round Cycling expert Amy Fleuriot, the various in-show features will address the wideranging obstacles that female cyclists face today. Hosting the two-hour sessions daily will be the well respected triathlete Annie Emerson, who will welcome a range of expert guests on-stage to answer audience questions and offer insider tips on everything from looking good on the cycling commute to the best places to go on cycling holidays.
Divided into themed days, the Friday of the show will be geared towards commuting and will provide a definitive how-to guide for cycling to work; from the best routes to take, to what to wear to stay looking stylish in the saddle. Saturday’s focus on competitive cycling will provide visitors with a unique chance to hear from the female cycling stars of the track, BMX, Road, Triathalon and Mountain-biking worlds; when top cyclists take to the stage to share their experiences of these varied pursuits. For those more used to cycling for pleasure, Sunday will investigate the fun side of cycling with a focus on cycling holidays and popular day out destinations for families.
Taking place in the main arena, Cyclodelic’s Girls Guide to Cycling will showcase Top Gear style video demonstrations of new products as well as an all-new Fashion Show revealing next season’s hottest cycling looks. On top of this, the Cyclodelic stand will be running hands-on consultancy sessions from their stand where women of all cycling abilities will be able to find friendly expert advice about everything from choosing their first bike to fitting their cycling gear to our own personal style. Complete with Women-only Maintenance Sessions from Bike Tech and The Bike Doctor, Cycle Show 2009 will be the ultimate day our for any woman who has ever taken to two wheels. In programming this new aspect of the show, Cyclodelic’s Amy Fleuriot was keen to cater for the many and varying women who cycle: “I wanted Cyclodelic’s Girls Guide to Cycling to be a celebration of all types of cycling; to cater for complete beginners and fanatics alike. By bringing together the leading experts in every field, from fashion to mechanics, we will be able to talk directly to women of all cycling abilities. The Cycle Show is pushing boundaries with this new programme of events and I’m really looking forward to sharing our knowledge with as many female cycling fans as possible.”
The growing popularity of cycling amongst women has not gone unnoticed by the cycling industry with leading bike retailer Specialized expanding its women's ranges after seeing sales grow last year. Andrew Brabazon, Cycle Show Director believes that this is one trend that will only continue: “We’ve known for years that female cyclists are just as passionate about cycling as their male counterparts but it is encouraging to see that so many new cyclists are women. In programming this year’s event, we were aware of the need to cater to this significant cycling audience and we are confident that we have an unparalleled range of speakers and in-show features tailored to a growing number of female attendees.”
Editor’s Notes
Event information
Contacts
For further information / Press Tickets / Interviews
Idea Generation: +44(0)20 7749 6855
Ffion Williams: ffion@ideageneration.co.uk
Anna Hartley: annah@ideageneration.co.uk
Websites
www.ideageneration.co.uk
For:
• Online Press Office
• Client list
• Company contact detail
www.cycleshow.co.uk
For:
• Show information
• Booking tickets
• Press Office
www.cyclodelic.wordpress.com
For:
• Company information
• Retailers
Address: Earls Court 1
Dates:
Press & Trade: Thursday 8th October
General public: 9th – 11th October
Opening Hours:
Thursday 8th October: 10am – 7pm
Friday 9th & Saturday 10th October: 10am – 6pm
Sunday 11th October: 10am – 5pm
Tickets:
Adult - £11.50 in advance; £14.50 on the door Book tickets:
www.cycleshow.co.uk
