Working with IMG for the last three years we have developed a Christmas Fair extension to the Ice Skating rink at the Natural History Museum.  The addition of the fair gives a robust revenue stream for the event and ensures that the Ice rink stands head and shoulders above the myriad of other rinks in London.

We were proud to work with the GLA and Limelight Productions to launch the London Freewheel. This celebration of cycling saw over 35,000 people take advantage of the car free route around central London, enjoying a rest stop at the festival that Upper Street Events created. The festival was packed full of entertainment, music and stalls.

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